Effective 2024-05-01
UT SB 149 (Artificial Intelligence Policy Act)
Scope: Establishes consumer disclosure requirements for generative AI used in regulated occupations, clarifies that AI use is not a defense to consumer-protection violations, and creates the Office of AI Policy.
Key triggers / concepts
Enforcement authority
Utah Division of Consumer Protection and Utah Attorney General
Penalties
Up to $2,500 per violation plus Consumer Sales Practices Act remedies